8 Best Ways to Increase Your Beach Resort’s Real Estate Value

There are already many people who are asking how to increase the real estate value of their beach resort.

The question is easy, though. However, the answer can be a bit difficult to find. The problem becomes even bigger if you are immersed in handling the daily operations of your beach resort. 

 Beach resorts encounter rapidly changing guest expectations, preferences, and behaviors. 

Properties that can offer a memorable experience via amazing client service, personal touches, and unique amenities will be rewarded with excellent reviews online, word-of-mouth referrals, and repeat business. 

So, do you want to know how to increase your beach resort’s real estate value? Here are some tips to keep in mind.

Incorporate In-Room Technology

Nowadays, the technology made for beach resorts is extremely game-changing and exciting. For instance, resorts are starting to use “smart room keys”. This enables guests to open their room doors with just a swipe of their mobile device. 

There are tons of beach resorts and hotels out there that have already incorporated this technology in their rooms. 

For staff and guests, tablets are proving to be a successful communication tool. From their room, guests can create a request with just several clicks. 

Then, their requests will be routed to the mobile device of the employee and they’ll answer it in no time. 

The beach resort can even program mobile devices to encourage local attractions or paid amenities. 

Build Your Investment

You can conduct simple landscaping updates to improve the external appeal of your beach resort for guests. Doing so can also help increase the curb appeal for possible property investors. 

If you want to make huge improvements, you should consider doing large-scale and land-altering overhauls.

• Recreational facilities such as golf courses, spas, pools, and a HiseaDock floating platform
• Accessory structures such as parking garages
• Additions for more facilities or guest rooms

Breaking ground for these improvements can pay huge dividends down the line. This is particularly true if you can accommodate the upfront capital investment. 

Is Your Location Ideal?

 You might be retrofitting an old structure to fit your resort brand or building from the ground up. It does not matter what the case is. There are a couple of factors you have to consider when it comes to the location of your resort. These factors include:

• Proximity to nearby dining, shopping, or attractions
• Growth potential at your location
• Predictable and measurable cycles of travelers
• Ease of public access

Though any person can point to an elegant beachside resort as the ideal spot for success, you should consider the competitive market. 

Keep in mind that your competitors will have a huge influence over time. So, how will your resort adapt to huge demographic changes or an increasingly saturated market? 

You need to answer these questions as a beach resort owner. 

Furniture and Equipment

Equipment, fixtures, and furniture are pieces installed in a resort. However, they aren’t attached to the formal structure of the hotel. These assets include:

• Tech accessories
• Window treatments
• Shelving
• Desks
• Tables
• Case good furniture

If you collectively take them, these pieces are pervasive throughout any resort brand. It can adorn all rooms with possibly millions and thousands of dollars in extra value. 

However, if you plan to sell your beach resort in the future, there’s one thing to keep in mind. The buyer might choose to install its furniture and equipment. Fortunately, your items will have value somewhere and in some form.

Make Your Guests Feel at Home

 For those who don’t know, a warm welcome message before your guests arrive will have a huge impact. 

In addition to that, you can inform them pre-stay about things to experience in your resort, parking, and other services. With this, your resort can create a bond with your guests. 

Your guests will truly feel at home if they know which taxi service to order or if they can check in earlier than expected. You can also buy neon LED lights for your beach cottages to add a cozier vibe.

Offer Upgrades to Your Guests

When you provide upgrades to your guests, do not explicitly say that it’s an upgrade. You should try to sell the memory or experience they’ll have. This can include a bigger room, better view, more amenities, and much more.

This is particularly useful if your rooms are empty most of the time. Simply provide it to guests who have already paid for their room. This will help improve your revenue. 

You can even take it further. Keep in mind that an upgrade doesn’t only mean offering a bigger room. It can also include late checkout, room service, a bottle of wine, or other features that your guests will love. 

All you’ve got to do is ask them for a tiny additional fee. 

Know Your Audience

 Resort owners have to cater to various expectations, needs, profiles, and personalities of tourists. For instance, the Gen Z and Millennial generation consider social experiences and shared spaces crucial. Because of this, a lot of resorts offer urban boutique experiences.

On the other hand, digital people and busy business travelers require convenient technology. That is why a lot of resorts also incorporate technology that makes the life of their guests a lot more convenient. 

Since it is crucial to know who your guests are and why they pick your resort, you need to create hotel guest personas and personalize messages to them. This is one of the best business tips you can refer to.

With this, there are a lot of applications out there that can help your beach resort. 

Conclusion

 You’re in the beach resort industry because you want to make money. From the time you buy or build your resort to the final step of selling your property, there are crucial steps you should take to maximize the resale value of your resort and increase your ROI.