The fact that over 2.6 billion people use Facebook each month makes it the world’s largest social media platform. Thus, if you genuinely want your digital marketing strategies to work, Facebook has to be made one of your top priorities.
The benefits of Facebook marketing for a brand is undeniable. It’s an affordable marketing channel that gives you access to a wide user base that you can target and engage.
Be it raising brand awareness or promoting word-of-mouth publicity, effective leveraging of Facebook can make people start talking about your business.
But, to ensure that, you need to plan a strong Facebook marketing strategy. Here are the things that must be included in that marketing strategy to make it truly successful.
- Proactive Engagement With The Audience
Like any other social media platform, Facebook is also made for sharing content, discussing, and conversing. It is an amazing place to hold industry discussions or chats with your customers as well as with other audiences.
The key to great customer engagement lies in going out there and interacting with your customers instead of waiting for them to reach you. Reply to their comments, answer their queries, and post relatable content to keep your audience interested.
The important thing is to make sure that the activity keeps on going for your page. Give your customers something to look forward to always, and they will keep coming back to your Facebook page, and eventually, to your business website. It is all about aligning audience expectations with your content.
- Videos And Images To Make Your Content Interesting
Studies suggest that posts with videos and photos receive a whopping 120 percent more engagement than the average posts. Your customers love looking at videos and images, which is what you need to give them to drive greater engagement.
Use a good outro maker to create some great videos that capture the attention of your audiences. Remember to keep it short and make sure it gets your brand’s message across.
You can try using a free video creation platform like InVideo to make Facebook videos for your business.
Do not forget to put in a subtle call-to-action text at each of the photos and video descriptions to gain more traffic. Speak the language of the audience and make your CTA engaging enough for them to take action.
- Scheduling Your Posts On Facebook
Using the right Facebook ad templates for marketing is an important part of your advertising strategy, but it’s not the only one. Content curating is as crucial as content creating, and so, you need to schedule your posts according to when they will work the best for your audience.
For instance, posting on 7 am on a Sunday would hardly get you much engagement as your customers would probably not even be awake by then.
On the other hand, posting after 9 am on weekdays is a good idea because people are more likely to check social media platforms while they are on their way to work or college.
You need to detect the most active times for your audience to ensure greater engagement.
- Facebook-Plugins For Increased Brand Awareness
The integration of Facebook-Plugins on the website will offer you more benefits to brand awareness and increased followers on Facebook. You might want to resort to using the Facebook Like button or Like Box for websites or blogs with sidebars.
Your best bet is to use the Like button for your blog posts and website pages, though you can choose to use both of them. You might want to test out both the options to understand what works best for you in terms of Facebook plugins.
A great thing about Facebook plugins is that they are interactive, unlike screenshots. You will get to generate more comments, likes, and shares just by posting something that you have already written.
- Use Facebook Ads To The Maximum Effect
Regardless of whether you are a small business or a start-up, investing in the Facebook ads will bring a major lift to your business. 92% of digital marketers use Facebook ads, and you will be missing out on a lot by not getting on the bandwagon.
Besides, Facebook ads are not even as expensive as you may think. You get greater conversions at a much affordable price, and that’s the appeal of Facebook ads.
Just keep in mind that consistent experiments and testing are the keys to getting it right in terms of Facebook ads.
The setup varies for each add based on the results that you are aiming for and your target audience. Use engaging images and clippings, and include precise ad descriptions.
- Facebook Contests To Keep The Excitement Going
Reports suggest that 35% of Facebook users like pages that offer them a chance to participate in contests.
The fact remains that people love competing in contests and the free stuff that comes with it. If you want more customer engagement and increase the comments and shares on your posts, simply set up a contest.
It does not even have to be a very elaborate and expensive setup. You can simply put up a photo saying “caption this” and choose the best caption to feature on your page.
Another idea is to ask your target customers to post pictures with your products and reserve offers and discounts for the best picture.
You don’t need the prizes to be something too costly, as well. Just a coupon for your products or a chance to feature on your page can be enough.
So, you now have a clear idea about the things that you must include in your Facebook marketing strategy. It’s time to put these pointers to good use and start tweaking your social media advertisement plans.
Remember that a lot of digital marketing is about trial-and-errors. Start with the ones mentioned above, and you’ll soon find the ways that work the best for your brand.