Like many other business sectors, car dealerships are also intensely competitive. This makes it essential for their owners to try every trick in the book and more to build their brand awareness, engage their target audiences, and drive them to visit the showroom. Since the footprint of a car dealership is fairly limited, it makes great sense for them to use local marketing tactics on digital media, especially Instagram, to elevate their brand presence and boost sales. Some highly-effective tips for adding punch to your Instagram marketing campaign aimed at creating a community of engaged and loyal followers and achieving the sales goals:
Optimize Your Profile
In any sales organization such as a car dealership, the first impression matters a lot. This is the reason why you must pay a great deal of attention to getting your Instagram profile right. It is the first thing that any user sees when he visits your account and unless you utilize this opportunity to impress him, it may very well be the last time he visits you. Make sure the profile includes your brand name and logo as well as accurate information like the street address, phone numbers, business hours, email address, and the website URL. Craft a crisp introduction about your dealership, what models you sell, and how your competitive advantages. According to https://www.searchenginejournal.com, your bio must contain a compelling CTA.
Ensure You Have a Content Marketing Strategy
Getting new followers on Instagram and engaging them is not a matter of clicking random photos on your mobile phone and posting them. You need to first decide on an Instagram content strategy aimed at achieving your objective of elevating your brand awareness and boosting sales. This means that each of your posts has got to stand up and be counted as a part of an integrated strategy comprising coverage of new arrivals, latest launches, new promotions, maintenance tips, travelogues, “how-to” videos, troubleshooting tips, user-generated content, behind-the-scenes activity in your dealership, and more. The emphasis should be on relevance, originality, quality, and entertainment for high engagement.
Buy Likes on Instagram to Highlight the Customer
Videos of customer testimonials and reviews make for excellent engagement on Instagram and highlight the human side of your business, which is very important for potential customers. By seeing how satisfied customers are with your service, the target audience feels more comforted that they too will receive good service. Buying a vehicle is a very happy and momentous occasion for customers, which is why you should always take photos of the handing over ceremony and post them on your account to recognize and applaud the decision of the customers to trust you and give you their business. Asking for permission to post it on Instagram not only takes care of legal issues but also makes the customer feel doubly good.
Leverage Customer Content to Your Benefit
Buying and using a vehicle requires very high involvement by customers and many of them are extremely eager to get a platform to voice their buying, post-sales, and their driving experiences. Encourage your customers to post their content in the form of photos or videos about anything regarding their car buying and owning experience, especially regarding the vehicles they have bought from your dealership. It is estimated that a majority of customers trust reviews by actual users and user-generated content helps to convert leads into sales better. Not only does customer-contributed content elevate the trustworthiness and reputation of your dealership but also provides a treasure chest of valuable and engaging content for your content marketing strategy to take advantage of. To help give your marketing campaign traction, you can always buy likes on Instagram.
Research Hashtags Intensively
Hashtags represent the sole way for Instagram users to discover the content they are interested in from the flood of posts in their feeds. You must find out which are the most effective hashtags in your business sector by conducting research. Even though Instagram permits the use of a maximum of 30 hashtags, you should focus on including only the ones that are highly relevant and perform well. Studies indicate using seven to nine hashtags is optimal. Think carefully about the hashtag use as it is heavily dependent on the context and you don’t want to commit a faux pas. Think about creating a branded hashtag that will help to raise the memorability of your brand and include it in all your posts on Instagram as well as other social media to make it popular.
The key to succeeding on Instagram is making informed decisions. This is only possible if you use the analytics available to you via your Instagram Business Account. You get access to how your target audience is interacting with you as well as the growth in the follower count. Use the analytics to guide you to create and publish content that will make your Instagram marketing campaign pack a greater punch.