5 Tips for Using Instagram to Grow Your Business

Instagram made over $20 billion in revenue in 2020. Instagram made so much money that year because millions upon millions of people use Instagram. And that’s why so many businesses are creating their own Instagram page since it’s a good way of growing their company. 

Are you struggling to grow your business through Instagram? If so, you’ve come to the right place since, in today’s post, we’ll give you some essential Instagram marketing tips.

1. Decide What the Account Will Be About

Often, businesses create an Instagram page that has no clear direction. For example, they try to build a following to achieve brand awareness, but at the same time, they want to sell their products and services. So, before you create your account, be sure to decide what type of account you want.

Of course, there’s nothing wrong with selling your product, but you can’t sell anything if you don’t first have a strong following. So, start by creating an Instagram page that’ll help people know who you are and what you’re doing.

2. Don’t Stop Posting

One of the best Instagram tips you can follow is posting regularly. Keep in mind that most users follow hundreds of other accounts, so your post can get lost in their feed. That’s why you should strive to post at least twice a day so that you can reach more people.

3. Choose Your Style

If you want your Instagram page to really stand out, you’ll need to pick a style that represents your business. For example, if your company sells plants or flowers, try to create posts that reflect that by showcasing floral colors. Additionally, you can use an Instagram post maker to design a professional-looking post.

4. Connect With Your Community

Thanks to Instagram live videos, you can now easily connect with your clients. An excellent Instagram marketing idea is creating giveaways and then picking a winner on an Instagram live video. Without a doubt, many people will join in on these live videos and talk about them with their friends.

5. Use a Lot of Hashtags

A common mistake when trying to grow your business on Instagram is minimizing the importance of hashtags. But, in reality, hashtags can help other people know about your business even though they’re not following your page. A good rule of thumb is having at least ten hashtags per post.

Of course, only put hashtags relevant to your business since adding a hashtag about unrelated things may hinder your growth.

Instagram Is the Future of Business Marketing

Hopefully, with these useful Instagram tips, your business can start to grow. But, of course, growing an Instagram page takes time and dedication, so don’t give up if you feel things are moving slow! So, don’t wait any longer and revamp your Instagram business page today!

What Instagram tips do you have? Let us know in the comment section. And if you found this post helpful, be sure to check out our other business-related articles featured on our page!