SEO is a powerful ranking technique that has been in full play for the past two decades or so. It is a requirement for optimizing websites for search engine ranking and target audience. SEO is the only technique to improve the ranking for your website and display it on the first page of SERPs. It is verified that more than 73% of the web traffic remains on the first page of Google and visits the websites there.
Although Google has long left behind certain immoral practices in SEO that affected the ranking system, some folks are still holding onto them and making big mistakes. With the Panda updates of Google, everything changed, and all the wrong methods were eradicated and best practices introduced.
So make sure you aren’t performing any of the following mistakes while doing your SEO so that all your efforts towards it aren’t wasted, or worse, your website gets blocked:
Avoiding Expert Help
Sometimes it’s just better to get a helping hand than to fail miserably at a task. SEO may not be a completed difficult task to perform, but it has its challenges. It requires focus and demands full concentration to get the keywords and search intent right.
You have to come up with an effective SEO plan that is scalable. Doing all this and then keeping up with the keywords performance and other proceeds can keep you from acing the different aspects of your business as well. So it could be best to trust in quality SEO agency Singapore services to help you get the best results and stick with trends.
Not Optimizing for Mobile
While performing SEO for your website on the internet, a big mistake is not optimizing the search intents and keywords used by mobile users. These can differ, and not adding the mobile-optimized stuff into your website can hurt its ranking. Your website should also be highly compatible and usable on mobile while being fast. If a website takes more time than 3 seconds to load, a viewer can shut it down and may never return to resume tasks ever again.
Not Involving Other Content Types
As the world on the internet grows, so does the demand for diverse types of content for better grasping of concepts that allow credibility to websites and help them rank faster. These content types can include infographics, images, videos, long-form content, and press releases, and so on. For this reason, if your website only has a few types of content, it may not be able to perform the best SEO practices and gain lead satisfaction and popularity. The variety in your website’s content can provide you more chances to perform high-end SEO and optimize it to get more views.
This is an old-school practice that people should finally let go of. If you’re stuffing in your keywords in the middle of already written content and duplicate it, it will be viewed as going against Google’s rules. Instead, invest more into things like search intent and quality. These aspects can really help you rank than aimlessly stuffing keywords that look highly unprofessional and destroy the goal of the informative content written.