April 13, 2021

How to Use Memes in Social Media Marketing

Social Media Marketing

Social Media Marketing


Social media loves visual content like GIFs, short clips, and images six times more than text-based content. Researches also indicate that marketing videos have only 8 seconds to impress the customers about their product. Whether they purchase their product or not, Memes are the static picture that has a familiar picture, theme, or phenomenon with some texts on the top or bottom of the image. These memes are so attractive that it binds to the audience’s memory and builds community.

The main advantage of using memes in social media marketing are :

  1. Memes are inexpensive
  2. Memes are shareable contents.
  3. Memes are created with current trends.
  4. People quickly accept memes.

Memes increase brand awareness and bring people’s community together. It makes the brand real and refreshing, and large companies use it for marketing their products.

How to use Memes in social media marketing:

  •  Memes are the brand voice of your product:

Top brands like Gucci, NetFlix, Hotstar Premium, Amazon, and Brand Factory are using memes to promote their products on social media along with their standard advertisements. These brands have a good number of followers for their memes on Instagram and Twitter. Some of their memes become sensational for months and help them to reach a wide range of audiences. So when you are creating memes, make sure to incorporate your brand wisely into it. A single meme will not bring popularity to your product or services: you must post memes regularly on social media and update the memes with the current trends. Try to follow a single tone in your memes. It will help the viewers to remember your brand whenever they come across your brand. Using similar palate color or background enhances the tonality of the brand.

  • Create a meme library.

Original meme contents always have a name and fame. Creating a meme-able picture and adding your thoughts will increase the probability of sharing the content. Creating memes has many advantages. You can create a library with meme templates and allow users to access it for free. It will increase the popularity and value of the product.

  • Old memes can go viral:

Memes must go well with the current trends and have scope for retweets and reposts on social media. Some memes are unnoticed during the origin and may get noticed suddenly. Though the origin of “Me and the boys’ memes” is not known, the phrase has become popular in the industry with different versions. This sentence is available on the internet since January 2004 but reached its popularity in May 2019 with multiple images showing the same text as the starting point. If you have a good collection of memes in your library, one day or the other, it will hit the market.

  • Incorporate memes in social media content.

Incorporate memes with the current trends. When social media talks about characters in a famous movie, create memes based on them. Do you remember how Disney’s Star Wars fans liked Baby Yoda and how that 50- year old little green alien became the favorite star in the memes industry? Till now, we can see a lot of Baby Yoda memes – made using online free tools like this one here – on Twitter and Instagram and some accounts dedicated to Baby Yoda. As per the statistics, nearly 3.5 million people search for its memes every month. Baby Yoda pictures suit every mood. Its image becomes funny and entertaining with a little text on top of it.

Meme creators can make any topic sensational and funny out of nothing.

  • Use relevant memes:

Most memes are short-lived and eventually replaced by fresh memes. Most memes have a short lifespan, so you have to replace the memes eventually with new ones. Most online video and meme creator sites like InVideo have a library of templates to suit current trends, culture, and occasions. You can choose a template and create your memes in less than five minutes. They are simple, free, and easy to use. Always stick to the current trends and use online free tools to stay away from competitors. Delaying the memes by a day will out-date you.

  • Participate in the contests and challenges:

Brands promote their products on the internet using many strategies. One of the most popular and positive strategies in promoting the products is through contests and challenges. Social media challenges spread like wildfire among people. So it is always wise to use these challenges and contests for marketing your products. You can promote your brand along with contests and get more eyeballs on the product.

Many challenges are styled like memes. Using popular tags, you can promote your brand in style. So always look for opportunities to add your twist.

  • Repurposing memes:

Memes are created for sharing on the internet by the meme creators. It will become a sensational topic only when it is shared again and again. Thus you can share the memes and add your punch to it while sharing. Adding a tag, jokes, or simple comments will reach more people than simple tweets. Thus you will add credit to the creator and market your brand to their followers too.

Sharing popular memes will help you to add more followers. If you are following a popular Hollywood actor or actress, try to share their tweets with your memes. Those memes will reach global audiences and create new followers. Followers have more chances to become your customers shortly. So, choose the brand wisely and retweet or reshare their posts.


Memes are used extensively in social media marketing. Every day millions of memes are created and shared on the internet. Memes are long-accepted into social media communication and act as the initiators for starting a conversation. All brands look for an opportunity to market their products in all possible ways. Memes are one of them. When a meme goes viral, so does the product. Using memes for marketing your products and services on social media will harvest its best price for the company. Memes can be used occasionally to drive engagement for the brand and maintain the interest of the customers.