Is Sansui an Indian Company? True Or Not

No, it is not true, Sansui Electric Company Limited was launched as a Japanese company in 1947. Sansui is a Japanese company, but it has licensed its brand to many entities around the world. Sansui is known for its audio, video, and communication equipment. However, its product line also includes communications equipment and home appliances.

Sansui’s high-quality audiovisual equipment, such as speakers, receivers amplifiers, TVs and more, is well-known. Sansui’s audio-video brand was one of the most popular in the 1960s and 1970s. Sansui, after financial problems, was licensed out to local manufacturers across the globe in the first decade 21 ^st.

Company history

Sansui Electric Company Limited, a Japanese company, was founded in 1947 in Tokyo. The company began operations by producing transistors and electrical components. Sansui began manufacturing audio equipment in 1954. This included high-fidelity radio receivers and amplifiers.

In the 1960s, Sansui was a leading brand on the audio market. Audio enthusiasts around the world have become familiar with its stereos and amplifiers. The company introduced AU-series amplifiers in 1965. A four-channel stereo called Quadphonic synthesizer QS1 was launched in 1971. In the 1970s, Sansui began to expand into international markets such as United States and Europe.

In the 1980s Sansui began to diversify into visual equipment such as televisions and VCRs. Sansui faced financial problems in the 1990s due to the introduction of digital audio systems and home theatres and the competition from larger electronic brands such as Sony and Panasonic. Sansui declared bankruptcy in 2001. Sansui filed for bankruptcy in 2001.

Current status

Nimble Holdings owns the Sansui trademark globally. In India, Sansui is licensed by Jaina Group – a leading consumer electronics manufacturer. Sansui is licensed to produce certain products in Japan by Doshisha. Sansui belongs to the Express LUCK Group in North America.

Sansui’s current product range includes smart TVs, washing machine, refrigerators, air conditioning units, and audio devices such as speakers and earbuds.

Future Outlook

Sansui is leveraging its brand heritage while adapting to the modern needs of consumers. Jaina Group is focusing on increasing manufacturing and distribution in India of Sansui Products with the goal of achieving a double-digit share of the market. The brand’s focus is on affordability and accessibility globally.

Sansui also wants to be a leading global brand for high-quality, affordable electronics such as OLED TVs.