Is Horlicks an Indian Company? Know all About

No, Horlicks does not come from India or not a Indian Company. Horlicks is a British health and nutrition company. Hindustan Unilever Limited is the owner of Horlicks. It is a subsidiary company of Unilever, a British multinational consumer products giant. Horlicks is owned by Aimia Foods in the United Kingdom.

Horlicks is a brand that has been around for more than 150 years. The brand sells malted milk products and health foods that are loaded with calcium, zinc, vitamins and minerals. Horlicks is available in many flavours, including honey, vanilla, and chocolate. India is a major market for the brand.

Company history

Horlicks, founded by James and William Horlick in 1873 in Gloucestershire, United Kingdom. Diastoid was developed to meet the nutritional needs of infants, people in poor health, and those with a malt base. The Horlicks brand, owned by J&W Horlicks, was created in 1883 when the Horlick Brothers patented a malted drink mixable, which was a first of its kind.

Horlicks was introduced to the United States during the first decade 20 ^th century. During both world wars, it was given to soldiers as a healthy drink. GlaxoSmithKline acquired Horlicks in 1969. In the 1980s, the brand was very popular in India. Horlicks then expanded its product line in India, adding variants such as Junior Horlicks (for children) and Mother’s Horlicks (for pregnant and nursing women).

Aimia Foods acquired Horlicks in the UK in 2017. Unilever acquired the Horlicks brand for India and other South Asian countries in 2018 through its Indian subsidiary Hindustan Unilever Limited.

Current status

Horlicks holds a 42-45% market share in India’s health drink industry. The brand is present in 13 countries worldwide, including the UK, Bangladesh, and some Asian markets. Horlicks is available in many different variants. These include Horlicks classic, Horlicks strength plus for seniors, Junior Horlicks and Mother’s Horlicks. Low-sugar Horlicks Lite, and flavoured Horlicks such as elaichi and chocolate are also popular.

Future Outlook

Horlick has a strong brand heritage and a distribution system of more than 9 million retail outlets, which allows it to take advantage of the growing demand for nutritional supplements. This is especially true in India, where the brand enjoys enduring popularity. The brand will likely introduce new innovative varieties to appeal to a growing segment of health conscious consumers.