Is Lakme an Indian Company? Know all about

Lakme, yes, is an Indian Brand. The Indian cosmetics company was founded by JRD Tata as part of the Tata Group. Lakme, which is owned by Hindustan Unilever (a subsidiary of Unilever), a British multinational consumer goods corporation, maintains its Indian brand identity. The French name for Lakshmi, the goddess of beauty, prosperity and wealth is ‘Lakme.

Lakme offers a variety of skincare and cosmetics. They include, but are not limited to, moisturisers and cleansers as well as sunscreens, lip glosses, eyeliners foundations, nail polishes, mascaras, and eyeliners. Lakme offers makeup, haircare, and skincare through its exclusive salons in India.

Company history

Lakme, a brand of the Tata Group, was founded by JRD Tata in 1952. The brand was created with the purpose of supplying high-quality cosmetic products at affordable prices to Indian women and reducing their dependence on imported cosmetics. Lakme adapted its products to suit Indian women’s skin tone and climate.

Lakme gained popularity among Indian consumers quickly. The brand sold a variety of products, including nail polishes as well as face powders and lip glosses. Lakme’s growth was consistent between 1950 and 1980. The company was a joint-venture between Tata Industries, other stakeholders and other investors. It became a dominant force in the Indian Cosmetics Market.

Tata Industries sold their stakes in Lakme, to Hindustan Unilever Limited, the Indian subsidiary Unilever. Lakme’s product range had expanded to include advanced makeup formulas and new skincare lines by the early 2000s. Lakme also established its own salon chain during this time.

Current status

Lakme has a 15% market share in India, more than any other global brand. Lakme has more than 1200 retail outlets and 400 Lakme Salons in 120+ Indian cities. Lakme also has a strong online presence with e-commerce websites like Nykka, Amazon, and others.

Lakme has around 300 products including haircare, skincare and makeup. The company is known for affordable products but also has premium lines such as Lakme Absolute, Lakme 9-5 and Lakme Absolute.

Future Outlook

Lakme’s strong brand heritage and large portfolio of brands allows it to capitalize on the growing market for personal care and beauty products in India. The company wants to expand the salon network to include Tier-2 and Tier-3 Cities. Lakme will also invest in mini-sized and organic cosmetics.