Top 10 Most Popular Whisky Brands in India

Popular Whisky Brands: India’s love affair with whisky is no secret. While beer and vodka have their share of fans, whisky has carved out a special place in the hearts of Indian drinkers. Although whisky was introduced in the country only in the 19th century, it quickly became one of the most beloved alcoholic beverages. The craze for whisky has only grown stronger over the years, with India recently emerging as the largest market for Scotch whisky. That’s right—India now leads the world in Scotch consumption!

With such a thriving whisky culture, it’s no wonder that 2024 sees a variety of exciting whisky brands making waves in the Indian market. Whether you’re a seasoned enthusiast or a newcomer to the whisky scene, here’s a rundown of the top 10 most famous whisky brands in India that you absolutely must try.

Top Whisky Brands in India for 2024

INDRI

INDRI is a whisky that brings together the natural beauty of the Himalayas and the legendary history of the Grand Trunk Road. Made at the Piccadily Distillery, INDRI uses special barley sourced from Rajasthan and matures in three distinct types of barrels. This careful process has earned it accolades worldwide, from Tokyo to the World Whiskies Awards. It’s a perfect blend of tradition and innovation, offering a flavor profile that’s both unique and memorable. Popular Whisky Brands

Amrut

India’s first single malt, Amrut, truly lives up to its Sanskrit name, “Elixir of Life.” Launched in Bangalore in 1948, the brand faced numerous challenges, from sourcing quality equipment to choosing barley over the more common molasses. The warm Indian climate means Amrut whisky matures faster, leading to a richer flavor that captured the attention of global whisky connoisseurs, including Jim Murray. Amrut’s entry into the European market was a major success, solidifying its status as a premium single malt.

Blenders Pride

Launched in 1995, Blenders Pride quickly became a household name in India. This brand is known for blending Indian grain spirit with Scotch malts, creating a smooth and consistent flavor that has mass appeal. Acquired by Pernod Ricard in 2001, Blenders Pride underwent a makeover, even introducing a luxury variant in 2011 with a sophisticated bottle designed by a UK team. What started as a modest brand grew rapidly, selling millions of bottles within a few years. Popular Whisky Brands

Black Dog

Black Dog’s story began in Scotland in 1883 but found a second home in India. Initially, the whisky was imported in bulk and bottled in Nasik, Maharashtra, saving costs and making it more accessible to Indian consumers. Interestingly, the brand’s name comes from a fishing fly called “Black Dog.” It’s a whisky with a rich legacy, one that continues to be a favorite among Indian whisky enthusiasts.

Imperial Blue

Imperial Blue, often called “IB,” has become a staple in the Indian whisky scene since its debut in 1997. Known for its blend of Indian grain spirits and imported Scotch, Imperial Blue has cleverly sidestepped advertising restrictions with memorable campaigns like “Men Will Be Men.” This brand’s quirky marketing, combined with its smooth taste, has made it a best-seller, with millions of cases sold each year.

Paul John

Named after Paul P. John of John Distilleries, this single malt whisky has earned a strong following since it debuted in London in 2012. Distilled in Goa, Paul John whisky is influenced by the region’s warm climate, which accelerates maturation and enriches flavor. A five-year-old Paul John whisky often tastes as complex as a 15-year-old Scotch, making it a standout choice for whisky aficionados. Popular Whisky Brands

Johnnie Walker

Johnnie Walker is a name that needs no introduction. This iconic Scotch whisky brand, founded by John Walker in Kilmarnock, Scotland, is one of the most recognizable whiskies globally. It wasn’t always a whisky-focused business; John Walker initially sold all sorts of goods before zeroing in on whisky. Today, Johnnie Walker remains a go-to choice for many Indians, celebrated for its consistency and classic Scotch flavor.

Chivas Regal

Chivas Regal, a premium Scotch whisky, traces its roots back to 1786. Produced at the Strathisla Distillery in Speyside, Scotland, Chivas Regal has a range of whiskies like the Chivas Regal 12 and 25. The brand gained international fame between 2002 and 2008, seeing a 61% surge in sales. Its rich history and association with the British royal family—Queen Victoria was a customer—only add to its allure. Popular Whisky Brands

Antiquity

Antiquity, an Indian whisky brand by United Spirits Ltd (now part of Diageo), was launched in 1992. It offers two main variants: Antiquity Blue and Antiquity Rare. Antiquity Blue even grabbed a silver award at an international competition in 2012. Though its distinctive taste can be polarizing, it has a loyal fan base that appreciates its uniqueness.

Royal Challenge

Royal Challenge, also known as RC, has been a staple in Indian whisky bars since the 1980s. A blend of Indian and Scotch spirits, this whisky has a slightly rum-like quality that makes it stand out. Initially produced by Shaw Wallace, the brand was later acquired by United Spirits Ltd, which propelled it to new heights. At the peak of its popularity, RC sold over a million cases in a single year.

Conclusion

Whether you’re a dedicated whisky fan or just beginning your journey, the Indian market offers a wide variety of excellent choices. From traditional Indian brands to iconic international Scotch labels, there’s something for every palate. The whisky culture in India continues to thrive, and 2024 promises to be another exciting year for whisky lovers. Explore these brands, and you might just find your new favorite pour. Popular Whisky Brands

FAQs about Popular Whisky Brands

Which is the best Indian single malt whisky?

Amrut is widely regarded as the best Indian single malt whisky. It’s not only India’s first single malt but also a globally recognized brand known for its rich and mature flavor.

What makes Paul John whisky unique?

Paul John whisky is distilled in Goa, where the warm climate accelerates the aging process. This makes a five-year-old Paul John whisky taste as complex as a much older Scotch, offering a unique blend of tradition and tropical influence.

Why is Black Dog popular in India?

Black Dog gained popularity in India due to its blend of affordability and quality. Importing in bulk and bottling in India helped keep costs down, making it accessible to a wider audience while maintaining the rich taste of Scotch whisky.

Is Chivas Regal a good choice for whisky lovers?

Yes, Chivas Regal is an excellent choice for those who enjoy a smooth, well-balanced Scotch. It has a long history, a royal connection, and a range of options, from the 12-year to the premium 25-year variant.

What sets Blenders Pride apart from other Indian whiskies?

Blenders Pride stands out for its blend of Indian grain spirits and Scotch malts, resulting in a smooth, approachable taste. It’s also known for its stylish packaging and successful advertising campaigns that have made it a recognizable brand across India.