Don’t miss business opportunities – define your real estate value proposition

If you are new in the real estate business, you need to use one important statement that is the difference-maker between losing clients and getting new customers – your real estate value proposition. Find out more here about this important document! 

What is your real estate value proposition and why is it important? 

The real estate world is a dog-eat-dog world. It’s very competitive – although you may think that you have a client locked away, you may find out that your competition has actually secured their services for the next time they are buying and selling houses. Make sure you stay up to date and on top of the industry by coming up with a foolproof real estate value proposition.

But what is a real estate value proposition? Read here to know! Usually in your business, you will have two of these important “documents” – your listing agent proposition and your buyer’s value proposition. In simple terms, both of these statements show the benefits of choosing your business over the competition. Instead of directly stating the details of what you will do to be better than others in your industry, you can give a general overview as to what your business is, how it will benefit your client, and why a new customer should select your business instead of another real estate firm in the competition. 

Here are a few things that you absolutely must include in your real estate value proposition to make sure you can edge out the competition and showcase your skills to your future clients:

• Describe what you’re using to offer potential customers – are you specializing in a specific type of real estate that will pertain to their needs or do you have a great track record?

• Explain why potential customers should choose you over the competition – what do you do differently that makes your business better? Make sure that you include your track record (if it is better than others), what you specialize in within the industry, and the social aspects of your business that make it desirable to customers.

• Show customers why you want their business – If you know the client, you know they grew up in the area, or you are here with a common bond, include this in the real estate value proposition.

How to use your real estate value proposition with your marketing campaign

If you are trying to figure out how you can use your real estate value proposition with your marketing campaign, then we recommend coming up with this statement before you create your marketing plan. Instead of coming up with advertising strategies and using realtor postcards, create your proposition first – this can help show you HOW you can allocate funds to be distributed and the main focus of your marketing strategy. For example, if you state in your proposition that you are focusing on luxury listings, then use your funds in your marketing campaign to focus on broadcasting house services in luxury condo areas!

Conclusion

When it comes to formatting your real estate value proposition, you need to take a few aspects into consideration before making this statement. Ensure that you come up with your target market, how you are better than the competition, and what you want to specifically focus on – this way, you can create an ideal marketing plan that is going to reach your target customers!