An Overview of the LinkGraph SEO Content Assistant

Any webmaster worthy of the name knows the importance of search engine optimization (SEO). Without being able to appeal to search engine algorithms and crawlers, you’ll have no hope of rising in search engine results pages (SERPs), and you’ll have a near-impossible time funneling organic traffic to your own site. This means fewer clicks, fewer relevant clicks when you do get them, and fewer opportunities to convert visitors into subscribers or customers. Appearing high in search results isn’t just important for the online side of your business, either. If you can rank high in local search results on mobile devices, you’ll be able to draw more foot traffic to your brick and mortar location as well. Who wouldn’t want to be one of the top spots in a fiercely competitive place like Las Vegas or New York?

While you could certainly start building your own in-house SEO team from scratch or hire out an agency to start coming up with some comprehensive SEO strategies, there is an easier way you can get started. That’s with the LinkGraph SEO Content Assistant, which can help you craft higher quality online content that leads to more conversions. Here are some of the LinkGraph Assistant’s most exciting features that can help you elevate any piece of content.

Beyond Simple Keyword Research

You may be familiar with the importance of keywords in online content. These are industry-relevant words and phrases that users frequently search to find what they need. The highest ones in the keyword rankings are the most important target keywords. These days, however, it’s not good enough to just stuff your content full of keywords and hope for the best. Search engine algorithms are frequently updated, and SEO strategy has to evolve as well. Take the Google BERT update of 2019, for example. This update to the Google algorithm made it so that the search engine can understand the context behind searches. In other words, it’s able to understand why certain keywords are important.

Because of this, it’s important that your online content has relevance to online searches and that your keywords are used an ideal number of times for the best results. The LinkGraph content optimizer lets you optimize your landing pages and offsite content for up to five keywords or phrases, and it suggests relevant focus terms in order of importance that will help you write high-quality content that resonates with readers.

Technical SEO Assistance

The content optimizer also helps with your on-page SEO efforts. Whenever you’re creating or optimizing a piece of content in the tool, whether it’s a landing page or an offsite piece for link building, you’ll be able to see a content score in the upper right-hand corner of the content assistant. This score is affected by a variety of factors, including the relevancy of your focus terms, your page titles, meta descriptions, H1-H6 tags, URLs, and more. The higher your overall content score, the more likely you are to rank in SERPs. You can view this score as being similar to the Moz domain authority (DA) score that indicates how likely a page is to rank.

With the right character lengths and focus terms for your technical SEO elements, Google will have an easier time understanding your web pages and what’s in your content, so you can achieve more accurate rankings.

Imports and Real-Time Updates

While you certainly can start making content from scratch in the optimizer, and it’s a great idea for content marketing purposes, it isn’t necessary. With just a button click, you can import your existing content from URLs and start improving it right away. You’ll get real-time updates in the content optimizer as your content score increases, and a score above 80 can make a significant difference in your rankings. The optimizer software also continuously crawls the top ranking web pages while you’re optimizing, so you’re always updated on what the best focus terms are.

Best of all, you can sign in to LinkGraph with Google and try out the SEO content assistant for free. Start creating great content and boosting your SEO performance today!