Websites can only gain traffic from users when they create high-quality and engaging website content. Not only should they make articles eye-catching and informative, but they also need to target a specific audience. This is a challenge as some websites cannot achieve this because of problems with creating their quality website content.
If your website’s traffic is underperforming, you can turn to online marketing agencies to perform a content audit. These agencies can determine which part of your website content gets visited the most or which content needs removing, redirecting, consolidating, or improving. Once they find underperforming content on your website, your website traffic can potentially increase.
Establish Your Conversion Goals
Goals are essential for every website, and each has different goals to accomplish. Some websites create content to showcase their expertise, hoping to get more clients, while some create to build a reputation. Right after establishing a goal, you also need to develop a method on how you can measure these goals. Doing it this way can help you gauge where you are with your goals.
Choose Suitable Topics
When picking out a topic for your content, make sure it correlates with your goals. There’s no point in creating well-written content if the topic isn’t directed to a website’s target audience. When creating content, you should keep in mind a few factors:
- Find out which keywords your target audience searches the most
- Further improve existing content on your website
- Know the audience that will read the content
- Research competitors and figure out whether they have the same topic you are currently writing about
Choose Reliable Sources
Users who read content may become sceptical when they’re faced with very opinionated or biased information. When stating important information, it is best to add reliable sources to allow readers to know that what they’re reading has been thoroughly studied. You can even give readers reliable data and statistics to save them time in looking for the data.
Add a Mobile Interface
Nowadays, websites aren’t only developed to fit on computers, but for phones as well. Failing to create a website that won’t look great on mobile phones can cause users to leave right away. A good tip is not to overcrowd when designing a mobile phone website as the screens are much smaller compared to computers. You can determine how your website content is doing by hiring online marketing agencies that can carry out a content audit.
Write Personalised Content
Users mostly read the entire website content when an engaging tone is established. When writing content, you need to write as if you’re talking to a person face to face. There are a few methods that writers can apply to achieve personalised content. It is common to share relatable stories based on past experiences, whether it be an enjoyable experience or to acknowledge frustrations and problems.
Optimise Website Content
Ensure your website’s written content is optimised to make it rank at the top in major search engines. Aside from making sure it reaches the top spot in search engines, you also need to take into account the actual users who read it. Keep in mind to create user-friendly website content at all times. You can optimise content by adding targeted keywords to written works, providing a call-to-action at the end of each blog, creating easy-to-read headlines, posting regular content, and decreasing page load times.